SQL Server 2012 Express -> Windows 10 PC installation bug . . .

I have an up-to-date Windows 10 PC. I want to install SQL Server Express 2012. I downloaded these products

1) SQLEXPRADV_x64_ENU

2) SQLEXPRADV_x86_ENU

3) SQLEXPRWT_x64_ENU

4) SQLEXPRWT_x86_ENU

from Microsoft and I tried to individually install them. Each time I tried to individually install these different products, I hit this

    TITLE: SQL Server Setup failure.
    ------------------------------
   
    SQL Server Setup has encountered the following error:
   
    An attempt was made to load a program with an incorrect format. (Exception from HRESULT: 0x8007000B).
   
    For help, click: http://go.microsoft.com/fwlink?LinkID=20476&ProdName=Microsoft    %20SQL%20Server&EvtSrc=setup.rll&EvtID=50000&EvtType=0x2990711A%25400x38AD03A5
   
    ------------------------------
    BUTTONS:
   
    OK
    ------------------------------

error message box. The help URL led here and pretty much told me nothing. That first alert dialog box opened this

    Product Name    Microsoft SQL Server
   
    Message Source    setup.rll
   
    Message ID    50000
   
    LinkID        20476
   
    EvtType        0x2990711A%400x38AD03A5

help message box text. I did much research: Microsoft Answers / Stack Overflow / Google and I tried the suggestions. No luck - although it looks like other folks have hit this bug, I never saw a solution that worked for my situation and I pretty much hit a wall. I'd like to know how to fix all this and install SQL Server 2K12 on this Win 10 PC.

Thank you!